Definition of Author Publicity: I Made 3 Amazon TOP RATED Lists & Wouldn’t Have Known Without Ellen MazeBy
Today’s post isn’t to brag about making three of Amazon’s Top Rated lists, though I AM pretty psyched about that, evident by that big screenshot up there. I want to stress here how this outcome is the result of the author publicity process.
(Update: this category rose to #1 April 4, 2011 and the other two categories listed below rose to #10 and #66)
It goes like this:
- Ellen used her active Facebook Group to get the word out
- Which led to BookBuzzr’s marketing expert blog asking her for an interview
- Where I discovered Ellen sharing these secrets
- And put them to use myself
- So, I read about Ellen Maze’s outstanding and curiously spiritual vampire book, Rabbit: Chasing Beth Rider and how it ranked #1 at Amazon in the Kindle bookstore category “Mystery & Thrillers” plus two other category top 10’s. I immediately purchased it
As a result of Ellen Maze’s promoting efforts we can trace the benefits I’ve personally obtained because she was promoting herself, and we can better understand that the outcome of promotion is to benefit others on many levels.
The definition of the process in its most basic form is to share the journey and the knowledge gained from the journey. The benefits are evident here.
Share the Journey
Though Promotion a la Carte is an author publicity company, we strongly believe in teaching authors to promote themselves because you can’t be a writer today and not work promotion. We can’t leave it to our publishers anymore.
But most authors are scared to promot themselves (share the journey). If done properly, it’s not bragging, but helping others, whether it be the end reader who finds out your book is just what they’ve always wanted, or teaching what we’ve learned (sharing the knowledge) which leads to all kinds of other rabbit/publicity trails. Pardon the pun, Ellen.
Sharing our journey is not bragging. Nothing is about how smart or great we are, just as I’m not saying Ellen Maze or myself are all that. But her simple publicity efforts resulted in great things for me; I made three Amazon Top Rated lists! And I’m only one of the multitude to hear about this.
We need to share our victories, in the proper ways and places, without feeling like a braggart. This aspect of promotion is all about simply sharing the journey.
Share the Knowledge
This is an aspect of promotion many writers don’t consider. It doesn’t matter whether you share what you’ve learned in a free blog post like this, getting interviewed, sell it through inexpensive industry reports, mobile publishing, books, or eBooks. The point is we need to teach others what we learn along the way.
Why? Just observe the cycle begun by Ellen’s promotion efforts. It doesn’t stop with me gaining a victory (three victories) because of her. Now you’re reading this, and you’ll probably retweet it or post to Facebook or tell a friend to read it.
And then it will be retweeted, posted and shared again, and again, and… How many authors, within a month of this posting, will also become an Amazon Top Rated author, hear about Ellen and buy her book, interview her, share this information on their own blog…What goes around comes around, even with publicity.
If you’ve read my critically acclaimed series of industry reports, Working Amazon, you know I spend a lot time trying to uncover the little and not-so-little secrets to utilizing all the free promotional engines they offer us.
Amazon gives us no help files or advice to execute their labyrinth of ingenious promotional engines so I rely on my own experience and research, and a little help from my friends, like Ellen Maze.
Most authors occasionally click on the Bestsellers in Kindle Store (or the print book store). And we might click on the various page tabs there such as Top Rated. But do we understand exactly how a book gets listed as Top Rated?
I didn’t know how, not until I read that interview of Ellen Maze. I’ve written about other Amazon lists where we can top the charts without outselling anyone. But somehow I’d overlooked this important list. And this is exactly my point.
People tag me as an expert, but experts don’t know it all, we learn from others every day. And I learned today because of Ellen Maze’s promotion. That’s what makes life so delicious in my opinion.
The only reason I’m considered an expert is because I share what I learn! Sharing my knowledge gains me lots of publicity, benefits other authors and leads to sales. Everything here brings us full circle to the importance of sharing our journey and our knowledge.
In my opinion, you can’t get to the roots of it better than this little story illustrates. And all this is just part of WHY all authors should be promoting themselves and their work heavily. No telling what I’ll learn from your publicity efforts, and how greatly you’ll benefit everyone else who sees it.
What’s YOUR opinion?