Archive for e-Publishing
Just a short notice:
Amazon Categories Create Best Sellers: But That’s Not All They Do hit Kindle category bestseller status 3 days after release and has held 1-3 categories for 14 weeks since, with the exception of 5 days!
That’s what this post original said on July 22, 2012.
But as of today’s update it has been a
Kindle category bestseller
in 1-3 categories for 33 weeks!
And the print version has enjoyed several stints as a category bestseller too.
I’m honored and excited to share this news with you. Thanks to all who’ve purchased and written about the help you received. Don’t forget to use your reader-exclusive password within the book to access all the contests and freebies and info far beyond what you get in the pages of your book. You’ll find it all at the companion site, Amazon Categories Create Best Sellers.
If you want learn more about the book check it out here:
I sounded an alarm about the need for studying Amazon’s guidelines in my book, Amazon Categories Create Best Sellers. But, for the sake of all honest writers, it seems a louder warning is due concerning the illegitimate teachings/uses of Amazon.com by authors.
IGNORANCE OF THE LAW (GUIDELINES)
Over the past few years Amazon became increasingly aware of review abuses and has taken sometimes severe measures in response. In the process sometimes innocent authors and reviewers have suffered penalties.
Please allow me to state right up front I’m not pointing an accusing finger at the innocent. My goal is to pass along information so authors won’t find themselves unknowingly in violation. Amazon obviously feels, as the courts do, that ignorance of the law is no defense. So let’s arm ourselves with knowledge as our defense.
Personally I suspect the widespread ignorance of Amazon’s guidelines may stem from the belief that Amazon is just the world’s largest book store, therefore has no strenuous guidelines or fine print. But, as my book describes, Amazon is so much more – it’s the largest and most powerful publicity machine known anywhere at this time.
And it is vital for authors to take time to learn the rules so they don’t inadvertently break them and suffer the consequences, consequences many writers are not aware exist.
TEACHING FLAGRANT VIOLATIONS
Ignorance of the guidelines is not the only culprit. *I’ve read bestselling books that teach flagrant violations for promoting your book on Amazon, teachings that, if followed, will result in review deletion, and possibly your (and the teacher’s) book being deleted from Amazon’s bookstore if ever discovered.
*There is no need for me to identify the offending books or authors. If you read or hear these things being taught now you know they are false. My goal is not to bust authors but to learn. And if you take time to learn the guidelines you’ll always know whose teaching is valid and whose is not.
For a few years now the Amazon review controversy has flared, focusing largely on those who are innocent of their penalty. It’s not going to stop and there is good reason for that; the offenses don’t stop. So it’s time we focus on the guilty.
SOUNDING THE ALARM AGAIN
When I read new books written by promotional leaders that teach writers to violate the most strenuously enforced review guidelines, it’s time to sound the alarm again. Authors read these books, and not knowing how wrong the teachings are, follow them to the letter. And then when that dreaded email from Amazon arrives, they are shocked and angry.
*Tip: Watch out for books/articles using the word/words Guerilla/Guerilla Marketing. Most of them contain reliable information you can definitely use. But many advise highly illegitimate tactics. The term Guerilla Marketing means: an advertising strategy in which low-cost unconventional means (graffiti, sticker bombing, flash mobs) are utilized… Always attention-getting, but sometimes illegal.
One bestselling book I read teaches that authors should post a link to their own book when reviewing a similar book. This author advised writing reviews of books similar to yours and making sure in the first or second sentence to mention your own book and hyperlink to it. The book gave detailed instructions how to use Amazon’s “Insert Product Link Here” button to insert the link straight to their own book.
This is absolutely prohibited by Amazon. A highly respected colleague, Phyllis Zimbler Miller, followed this advice, placing the links to her books in several reviews. After reading my warning, about a week after she’d placed the violating links, she went to edit them out, but some of these reviews had already been deleted by Amazon. Thankfully one was still live that she could edit, and her previous reviews also remain safe. Read more from Phyllis.
I too teach authors how to use Amazon’s publicity machine for all it’s worth, but I spend a lot of time reading the help files & fine print to make sure I don’t add more illegitimate advice to the mire. Or even worse, provoke innocent authors to violation where they wreak penalties because of me. In that spirit, let’s take a few minutes to clarify what is NOT allowed in a review.
PROMOTIONAL CONTENT IS NOT ALLOWED IN REVIEWS
It’s as simple as that. To quote from Amazon, they do not allow:
- Advertisements, promotional material or repeated posts that make the same point excessively
- Sentiments by or on behalf of a person or company with a financial interest in the product or a directly competing product (including reviews by authors, artists, publishers, manufacturers, or third-party merchants selling the product)
- They also prohibit: “The upload, download, or transmission of any domain names, URLs, or hyperlinks. The use of the Service for commercial purposes such as advertising, promotion, or solicitation.”
That’s all pretty straightforward. Amazon’s primary rules prohibit self-promotion throughout their site, but this is especially stringent regarding reviews. If you violate Amazon’s rules if/when their ‘bots catch you, the punishment can be banishment.
WHY BREAK THEIR RULES ANYWAY?
And why would we want to break the rules? As described in my book, Amazon has already provided a unique and powerful publicity platform unlike anywhere else. All we have to do is acquire a basic understanding in order to place our books in the RIGHT categories and attach SEO optimized tags.
Then Amazon’s top secret algorithms take over to promote our book continually and indefinitely, in ways we could never afford to purchase outright. This is why Amazon makes bestsellers out of more authors than anywhere else. And why I’m more than happy to comply with all their rules and regulations when they benefit me so greatly. I explain their ingenious engine in more detail in my two white papers on the subject, How Book Categories Can Doom Sales or Make Amazon Your Personal Publicist. And, What Authors Must Know About Amazon Before Selling Their Books There.
Still violations are more prevalent than you’d think, whether through ignorance or purposeful deception. Keep a watchful eye because they can be, and are, taught in books sold right on Amazon.com, misleading honest authors. This is why I devoted part of my book to teaching what the review guidelines really say.
Make Amazon your own private publicist legitimately
to reap their vast promotional benefits
and none of their penalties.
Purchase: Amazon Categories Create Best Sellers:
How Semi-Self-Published Authors Can Overcome
Amazon Category Complications
Listen in as Aggie interviews power marketer Phyllis Zimbler Miller (bio below) about the unexpected loss of rights to her own Kindle ebook, which she discovered when following instructions from Aggie’s bestselling book, Amazon Categories Create Best Sellers: But That’s Not All They Do. Find out how vital it is to retain you rights on every level no matter who publishes your book.
Click here to Listen in:
More Info to Help You Overcome Hurdles
to Categorizing your Amazon Books
Aggie’s Bio: Published at Thomas Nelson before age 30, award-winning author Aggie Villanueva is now a self-published fiction & nonfiction author at Amazon/Kindle with The Rewritten Word, Rightfully Mine and Amazon Categories Create Best Sellers, all of which reached bestseller in multiple categories shortly after release. Aggie founded Promotion á la Carte, author promotional services and 6 months later was voted #2 at Preditors & Editors in the Promotion category, and then #4 in 2011. She teaches author promotion across the Web. My Book Marketing Systems is her sister company that saves authors $100s – $1,000s on author apps. She is also an award-winning critically acclaimed photographic artist represented by galleries nationwide, including Xanadu Gallery in Scottsdale, AZ. Contact Villanueva at firstname.lastname@example.org.
Phyllis’ Bio: Phyllis Zimbler Miller has an M.B.A. from The Wharton School and is the co-founder of the online marketing company, Miller Mosaic LLC, which builds websites for clients and coaches them about online marketing. She is also the author of fiction and nonfiction books — including her newest ebook CIA Fall Guy – and she blogs about book topics at Phyllis Zimbler Miller. Twitter. Pinterest.
It is my honor to introduce to you D’vorah Lansky, one of the leading book marketing experts today. She has some exciting news to to tell you about her free virtual summit, so I’ll hand over the floor to D’vorah right now.
Hi, my name is D’vorah Lansky and I am excited to share this blog post, on the topic of Digital Publishing, with you. I’d like to thank Aggie for hosting me during this virtual tour, in honor of Digital Publishing Virtual Summit, where we feature 20 world-renowned book marketing experts.
I’m excited to share this exciting topic with you and extend a warm invitation for you to enjoy each article and interview on this virtual tour as well as attend this virtual summit with us.
Amazon Kindle is the most important platform for an author!
Kindle is to eBooks what YouTube is for video
It is the number one book-sharing site for authors to be aware of. This is where they’ll most likely make the most sales and have the best opportunities for growing their platform. Amazon’s Author Central program provides authors with their own page on Amazon, where they can share information about themselves and their work, pull in the RSS feed from their blog, share a video, and interact with their audience.
In addition to Amazon Kindle, there are other major eBook publishing options. The most popular are: Barnes and Noble’s Nook, Apples iBooks, and Smashwords.
Beyond the Kindle
While Amazon Kindle is the most important place for an author to sell their books, there are other fantastic options available. By having your books available in more locations, you’ll gain more exposure and sell more books.
In today’s fast-paced, digital publishing environment, things are constantly evolving and changing. Technology that seems cutting-edge today will seem commonplace tomorrow. The number of digital reading devices continue to increase as do publishing options.
There are many options, for authors today, for publishing their books digitally. Here are my favorites, in addition to Amazon.
- PDF: Create a PDF version of your book to offer for free or for sale on your website
- Nook: Prepare an eBook to upload to Barnes and Noble’s for The Nook
- iBook: Discover the multimedia options available for creating an iBook, for the iTunes store as well as for other reading platforms
- Smashwords: The eBook aggregator site that provides authors with a platform for publishing and distributing their books to numerous outlets
Having your book available on multiple platforms will expose you to more readers and allow you to sell more books. Take care to review the terms and conditions for each platform so that you are in compliance and so that your book gains the most exposure.
Just as people have different reading styles, they have access to different reading devices. Why not make your book available on as many devices as possible in a way that allows you to be as time efficient as possible.
Which are you favorite eReaders and eReading platforms and why?
Scroll down to share your thoughts and join in the conversation.
If you’d like to learn more about digital publishing; how it’s grown and where it’s going, join us for the Digital Publishing Virtual Summit where Aggie Villanueva presents a workshop entitled: How to Use Amazon Categories and Other Top 100 Lists to Get a Bestseller
During this workshop, Aggie will show you just how simple it is to wisely choose your categories so they will produce your own Category Bestsellers, and why they are so important. Join Aggie (and enjoy 20 power-packed sessions) at this year’s Digital Publishing Virtual Summit. Listen in for free at: Digital Publishing Virtual Summit
Enjoy this Digital Publishing Virtual Tour!
May the gems gleaned aid you on your path
as you share your message with audiences across the globe!
If you are interested in the topic of Digital Publishing, consider joining us for the Digital Publishing Virtual Summit! Check out this impressive group of world-renowned experts at: Digital Publishing Virtual Summit
Bio: D’vorah Lansky, M.Ed., has been marketing online and mentoring leaders since 1994. She is the bestselling author of Book Marketing Made Easy: Simple Strategies for Selling Your Nonfiction Book Online. She is the producer of the annual Book Marketing Conference Online and this year’s Digital Publishing Virtual Summit, as well as the founder of the Book Marketing Alliance and the Book Marketing Made Easy Academy. D’vorah coaches and trains authors around the globe, in online book marketing practices.
Join us for the Digital Publishing Virtual Summit!
Listen as 20 world-renowned experts share their wisdom.
Just a reminder
to get signed up for
June 12 – 21, 2012
from Book Marketing Alliance and D’vorah Lansky.
You choose from over 20 book marketing experts sharing their expertise with you FREE for a week! Of get your full access pass to download every single session and learn at your convenience.
I’ll be teaching there too. My class, “How to Use Amazon Categories and Other Top 100 Lists to Get a Bestseller“ , is Wednesday June 13 at 1:00 pm Eastern time. A chunk of my material comes from my just released how-to book, Amazon Categories Create Best Sellers, which hit multiples Kindle bestseller categories 3 days after release and held bestselling status the first 6 weeks of publication.
I’m extremely honored to be teaching with such an esteemed list of book marketing experts as D’vorah Lansky has gathered under her wing for this year’s 4th Annual Digital Publishing Summit.
You get to attend all 20 workshops for free, or choose those most pertinant from these categories:
- Promoting Your Message
- Book Creation Strategies (that’s where I’m teaching)
- Creating Multimedia Content
- Making Money with Your Message
Can’t make it live because of a conflicting schedule? No worries. Purchase the Full Access Pass and own them all.
But check it out for yourself to get all the details.
Sign up now to reserve your virtual seat: