In your opinion, what is the most vital element to make a book publicity campaign successful?

As a publicist, a blogger and a radio show host, I talk with a lot of authors who struggle with their publicity campaigns.  They all seem to know this is a vital piece of the puzzle they are working on – how to become a best selling author.  But they just don’t know what’s worth their investment of time and money.

Let’s find out.  Throughout this ongoing series, I would like to hear from all who have an experience or preference of publicity do’s and dont’s. Authors, publishers, reviewers, interviewers and publicists, let’s get your input.

Leave a comment here, to allow the conversation to keep going.  If your comment or question is something that needs more exploring, you may be contacted for an interview either on the blog or the new Promotion a la Carte Radio Show http://www.blogtalkradio.com/promotionalacarte.

Be sure to follow us on Twitter @PACAuthorPromo where we’ll post new questions using the tag #PACBookPub.