Archive for Resources
What Aspects of Promotion Makes A Publicity Campaign Most Effective?
Posted by: Nanci Arvizu | Comments (5)In your opinion, what is the most vital element to make a book publicity campaign successful?
As a publicist, a blogger and a radio show host, I talk with a lot of authors who struggle with their publicity campaigns. They all seem to know this is a vital piece of the puzzle they are working on – how to become a best selling author. But they just don’t know what’s worth their investment of time and money.
Let’s find out. Throughout this ongoing series, I would like to hear from all who have an experience or preference of publicity do’s and dont’s. Authors, publishers, reviewers, interviewers and publicists, let’s get your input.
Leave a comment here, to allow the conversation to keep going. If your comment or question is something that needs more exploring, you may be contacted for an interview either on the blog or the new Promotion a la Carte Radio Show http://www.blogtalkradio.com/promotionalacarte.
Be sure to follow us on Twitter @PACAuthorPromo where we’ll post new questions using the tag #PACBookPub.
A couple of years ago authors were still looking down their noses at the thought of self publishing their work. To them, this meant the author had been turned down by those in the know, that their work wasn’t worth the time of publishers and therefore, not worth their time either.
Now, we all know differently. As the purse strings of large publishing houses are drawn tighter, the pressure to only take on “sure things” is real. So unless you are already a best selling author, a celebrity with a closet full of skilled ghost writers, or your uncle owns the place, you’re not getting in.
More and more, authors are turning to the world of self publishing. And they are learning that this world is full of incredibly talented, welcoming and successful writers. The club now includes those who are planet conscious, wishing their books to be paper savers, going out as digital versions only, unless the buyer must have a paper version. Then it is the buyer who orders the book to be printed. Just that one and no more. Trees are not torn down, shredded to pulp to become paper, printed and bound, to sit on a shelf in the hopes of being purchased.
The members of this club are also learning that when they self publish, they also retain the rights to their work in ways publishing houses would never allow. And maybe the authors of time past didn’t care so much about these rights. But today’s authors are much more savvy.
To help you sort out the pros and cons of both, my friend, mentor and business partner Aggie Villanueva has written yet another information packed report discussing Traditional and Self Publishing. What You Don’t Know About POD & Self Publishing Can Ruin You is an important read for every author – before you start sending out those query letters!
Did you know that it is possible to be ranked at the top of a category without ever having sold a copy of your book?
If buyers don’t know it exists, how will they find it?
When your book is listed on Amazon, you are offered the opportunity to create “tags.” A tag is a word that places your book into a category community. Then when people browse through that community, your book is there, waiting for them to take a peak.
Here at Promotion a la Carte, we are constantly working to find the industry secrets that will help authors find their place in the world, their spot on the shelf be it real or virtual, their fifteen minutes of fame.
Aggie Villanueva, President of Promotion a la Carte and a best-selling author, spent years learning, researching and putting into action the “secrets” she now shares in her series of white papers available at Promotion a la Carte.
Her latest, “Working Amazon: The Secret of Amazon Tags & How to get the Most Out of Them,” will help authors of any genre move their book up the ranks of categories available with minimal effort.
