Archive for Sales
What Aspects of Promotion Makes A Publicity Campaign Most Effective?
Posted by: Nanci Arvizu | Comments (5)In your opinion, what is the most vital element to make a book publicity campaign successful?
As a publicist, a blogger and a radio show host, I talk with a lot of authors who struggle with their publicity campaigns. They all seem to know this is a vital piece of the puzzle they are working on – how to become a best selling author. But they just don’t know what’s worth their investment of time and money.
Let’s find out. Throughout this ongoing series, I would like to hear from all who have an experience or preference of publicity do’s and dont’s. Authors, publishers, reviewers, interviewers and publicists, let’s get your input.
Leave a comment here, to allow the conversation to keep going. If your comment or question is something that needs more exploring, you may be contacted for an interview either on the blog or the new Promotion a la Carte Radio Show http://www.blogtalkradio.com/promotionalacarte.
Be sure to follow us on Twitter @PACAuthorPromo where we’ll post new questions using the tag #PACBookPub.
Did you know that it is possible to be ranked at the top of a category without ever having sold a copy of your book?
If buyers don’t know it exists, how will they find it?
When your book is listed on Amazon, you are offered the opportunity to create “tags.” A tag is a word that places your book into a category community. Then when people browse through that community, your book is there, waiting for them to take a peak.
Here at Promotion a la Carte, we are constantly working to find the industry secrets that will help authors find their place in the world, their spot on the shelf be it real or virtual, their fifteen minutes of fame.
Aggie Villanueva, President of Promotion a la Carte and a best-selling author, spent years learning, researching and putting into action the “secrets” she now shares in her series of white papers available at Promotion a la Carte.
Her latest, “Working Amazon: The Secret of Amazon Tags & How to get the Most Out of Them,” will help authors of any genre move their book up the ranks of categories available with minimal effort.
Promotion a la Carte was created by best selling author Aggie Villanueva to help other authors promote their work.
After she wrote her novel, “Rightfully Mine” Aggie discovered that she now had to promote it, or she’d have to pay someone else to promote her work. Looking around she discovered that publicists and promoters were expensive and no one promised results.
So she set about to learn the business of promotion herself. She studied hard and watched what the experts were doing. And she learned a few things along the way.
Her hard work began paying off as her novel climbed higher and higher on the best sellers lists at Amazon. Interviewers and reviewers started contacting her to be on their shows, requesting her book for review, instead of her contacting them. Reviewers wrote wonderful things about her work and the best part; people were buying her book!
Over time she created Visual Arts Junction to share her wisdom with others who were on their own journey of writing, publishing and promotion. The blog grew in popularity and her followers asked for more.
She then realized that the time had come to create a business out of her knowledge. But, the services she offered needed to be affordable for all writers. Authors who had poured their hearts into their work in between the other moments of their lives, their jobs, their families and responsibilities, who didn’t have a trust fund or lottery winnings to pay the steep fees of a publicist. It was those people that Aggie wanted to help.
There you have it. The creation story of Promotion a la Carte!
